TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing Management: Analysis, Planning, Implementation and Control
SN  - 9780132435109
AV  - HF 5415.13 .K64 1997 
PY  - 1997///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
ER  -