TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Marketing
SN  -  9781111526191
AV  - HF 5415 .P75 2012 
PY  - 2012///
CY  - Australia : 
PB  - South-Western Cengage Learning
KW  - Marketing
N1  - Includes index
ER  -