TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl.
TI  - Marketing 7
SN  - 9781285092546
AV  - HF 5415 .L36 2014 
PY  - 2014///
CY  - USA
PB  - South western, Cengage learning
KW  - Marketing
N1  - Includes index
ER  -