TY  - BOOK
AU  - Wunderman,Lester
TI  - Being direct: making advertising pay 
SN  - 0394540638
AV  - HF5810.W86 A3 1996
U1  - 658.8/4 20
PY  - 1996///
CY  - New York
PB  - Random House
KW  - Wunderman, Lester.
KW  - Advertisers
KW  - United States
KW  - Biography
KW  - Direct marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0601/96033996-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0601/96033996-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0601/96033996-s.html
ER  -