TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl.
TI  - Marketing
SN  - 9781111528096
AV  - HF 5415 .L36 2012 
PY  - 2012///
CY  - USA
PB  - South Western
KW  - Marketing
N1  - Includes indexes
ER  -