01378cam a22003014a 4500 20408 20408 14460893 20170119092010.0 060720s2008 maua b 001 0 eng 2006023229 9780073529806 (alk. paper) 007352980X (alk. paper) HF5415.13 .M369 2008 Perreault, William D. Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. 16th ed. Boston : McGraw-Hill/Irwin, c2008. 1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.) "The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition." Includes bibliographical references and indexes. Marketing Management. Cannon, Joseph P., Ph. D. McCarthy, E. Jerome (Edmund Jerome) Table of contents only http://www.loc.gov/catdir/toc/ecip0617/2006023229.html lcc BOOKS 0 0 lcc 0 0 MUC MUC TECH 2017-01-19 Donation(BFA) 0 HF5415.13 .M369 2008 30803 2018-05-31 2017-01-19 BOOKS