@book{20408,
	author = {Perreault, William D. and Cannon, Joseph P.,},
	title = {Basic marketing :},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2008.},
	address = {Boston :},
	edition = {16th ed.},
	note = {"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."},
	url = {http://www.loc.gov/catdir/toc/ecip0617/2006023229.html}
}