TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - MKTG5 : : Instructor edition
SN  -  9781111528096
AV  - HF5415 .L36 2012 
PY  - 2012///
CY  - Mason, OH : 
PB  - South-Western Cengage Learning
KW  - Marketing
N1  - includes index
ER  -