TY  - BOOK
AU  - Cady John F.
AU  - Robert D. Buzzell
TI  - Strategic Marketing
SN  - 0316123285
AV  - HF 5415 .C233 1986 
PY  - 1986///
CY  - Boston
PB  - Little ,Brown and Compony
KW  - Marketing
N1  - includes bibliographical references
ER  -