TY  - BOOK
AU  - Peter, Paul J.
AU  - Donnelly, James H.
TI  - Marketing Management: Knowledge and Skills
SN  - 0072552174
AV  - HF 5415.13 .P48 2004 
PY  - 2004///
CY  - Mc Graw Hill
PB  - Boston Burr Ridge
KW  - Marketing-managment
N1  - Includes index
ER  -