Marketing Management
Knowledge and Skills
Peter, Paul J.
creator
Donnelly, James H.
text
xxu
Mc Graw Hill
Boston Burr Ridge
2004
7th ed.
monographic
eng
xix,876p . : ill. ; 25cm .
J. Paul Peter, James H. Donnelly,JR .
Includes index.
Marketing-managment
HF 5415.13 .P48 2004
0072552174
170117