TY  - BOOK
AU  - Kincaid,Judith W.
TI  - Customer relationship management: getting it right! 
SN  - 013035211X
AV  - HF5415.5 .K56 2003
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall PTR
KW  - Customer relations
KW  - Management
N1  - Includes index
ER  -