TY  - BOOK
AU  - White,Michael D.
TI  - A Short course in international marketing blunders: mistakes made by companies that should have known better 
SN  - 1885073607
AV  - HF1416   .W48 2001
PY  - 2001///
CY  - Novato, CA : 
PB  - World Trade Press, 
N1  - Bibliographic references
ER  -