TY - BOOK AU - Zweig, Jason TI - Your money and your brain: how the new science of neuroeconomics can help make you rich SN - 9780743276689 AV - HG 4515.15 .Z84 2007 PY - 2007/// CY - New York PB - Simon & Schuster Paperbacks KW - Finance--Decisions KW - Neuroeconomics KW - Investments--Psychological aspects ER -