TY  - BOOK
AU  - Krugman, Dean M.
AU  - Reid, Leonard N.
AU  - Dunn, S. Watson.
AU  - Bardan, Arnold M.
TI  - Advertising: Its role in modern marketing
SN  - 0030767520
AV  - HF 5823 .A38 1994 
PY  - 1994///
CY  - Philadephia
PB  - The dryden press
KW  - Advertising
N1  - Include index
ER  -