Advertising
Its role in modern marketing
Krugman, Dean M.
creator
Reid, Leonard N.
Dunn, S. Watson.
Bardan, Arnold M.
text
xxu
Philadephia
The dryden press
1994
8th ed.
monographic
eng
xxv, 617p. : ill. ; 28cm.
Dean N. Krugman, Leonard N. Reid, S Watson Dunn and Arnold M. Barban.
Include index.
Advertising
HF 5823 .A38 1994
0030767520
170113