@book{1813,
	author = {Assael, Henry.},
	title = {Consumer behavior and marketing action /},
	publisher = {South-Western College Pub.,},
	year = {c1995.},
	address = {Cincinnati, Ohio :},
	edition = {5th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1514/94030946-d.html}
}