TY  - BOOK
AU  - Iacobucci, Dawn
TI  - MM3
SN  - 9781133190608
AV  - HF 5415.13 .I23 2013 
PY  - 2013///
CY  - Natorp Boulevard
PB  - South-Western Cengage
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -