TY  - BOOK
AU  - Farese, Lois Schneider 
AU  - Kimbrell, Grady
AU  - Woloszyk, Carl A.
TI  - Marketing essentials
SN  - 9780078612572
AV  - HF5415 .F37 2006 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill Glencoe
KW  - Marketing
KW  - Business education
N1  - Includes index
ER  -