00357nam a2200121   4500008004100000020001500041050002200056100002900078245003300107260004900140300003200189650001400221150629b        xxu||||| |||| 00| 0 eng d  a0023539402  aHF 5415 .H42 1976  aHeskett, James L.d1976.  aMarketing/cJames L. Heskett  aNew York:bMacmillan publishing co., c1976.  axiii, 610p.bIncludes index  aMarketing