00494cam a22001574a 4500008004100000020001900041050002300060100002600083245004600109250001300155260004200168300003200210504005300242650001500295700002600310101004s2012    nyuab    b    001 0 eng    a9780078028830 00aHF 5415 .G675 20121 aGrewal, Dhruv.d2012.10aMarketing /cDhruv Grewal, Michael Levy.-  a3rd ed.:  aNew York ;bMcGraw-Hill/Irwin,c2012.  axliii, 673 p. :ill.c29 cm.  aIncludes bibliographical references and indexes. 0aMarketing.1 aLevy, Michael,d1950-