TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Foundations of marketing
SN  - 9780547115900
AV  - HF 5415 .P75 2007 
PY  - 2007///
CY  - Boston
PB  - Houghton mifflin company
KW  - Marketing
KW  - Business
ER  -