01323cam a22003254a 45000010009000000050017000090080041000260100017000670200028000840200035001120350021001470400018001680420008001860500035001940820014002291000026002432450110002692500012003792600041003913000102004324400046005345000022005806500015006027000041006179060045006589420035007039990015007389520114007539520130008671176752520160225112540.0990726s2000    maua          001 0 eng    a   99040845   a0072894822 (alk. paper)  a0071179089 (international ed.)  a(DLC)   99040845  aDLCcDLCdDLC  apcc00aHF 5415 .M378 2000b.M378 200000a658.82211 aPerreault, William D.10aEssentials of marketing :ba global managerial approach /cWilliam D. Perreault, Jr., E. Jerome McCarthy.  a8th ed.  aBoston :bIrwin/McGraw-Hill,cc2000.  axxvii, 592, 27, 10 p. :bill. (some col.) ;c28 cm. +e1 computer laser optical disc (4 3/4 in.). 4aThe Irwin/McGraw-Hill series in marketing  aIncludes indexes. 0aMarketing.1 aMcCarthy, E. Jeromeq(Edmund Jerome)  a7bcbccorignewd1eocipf19gy-gencatlg  2lcccBOOKShHF 5415 .M378 2000  c1725d1725  00102lcc4070aMUCbMUCd2015-06-25l1oHF 5415 .M378 2000p5539r2019-05-31s2016-05-13w2015-06-25yBOOKS  00102lcc4070aMUCbMUCd2015-09-08eDonation (BFA)l1oHF 5415 .M378 2000p7762r2019-05-31s2016-02-04w2015-09-08yBOOKS