TY  - BOOK
AU  - Perreault, William D.
AU  - Cannon, Joseph P.
AU  - McCarthy, E. Jerome
TI  - Basic Marketing: a marketing strategy planning approach
SN  - 9780077262426
AV  - HF 5415.13 .P47 2008 
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Learning Solutions
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -