TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 9780324185102
AV  - HF5415 .B66 2004 .B66 2004
PY  - 2004///
CY  - Australia
PB  - Thomson South-Western
KW  -  Marketing
N1  - Includes appendix and index
ER  -