TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack, Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9780131866225
AV  - HF5415.123  . C58 2007
PY  - 2007///
CY  - Upper Saddle River, N.J. : 
PB  - Pearson Prentice Hall, 
KW  -  Communication in marketing.
KW  -  Advertising.
KW  -  Reclame.
ER  -