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  <titleInfo>
    <title>Sercices marketing</title>
    <subTitle>concepts &amp; practices</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kapoo, Ramneek</namePart>
    <namePart type="date">2011</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Paul, Justin</namePart>
  </name>
  <name type="personal">
    <namePart>Halder Biplab</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">New Delhi</placeTerm>
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    <publisher>The McGraw Hill Education Private Limited</publisher>
    <dateIssued>2011</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xxi, 432p. Includes index</extent>
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  <note type="statement of responsibility">Ramneek Kapoor, Justin Paul &amp; Biplab Halder</note>
  <subject>
    <topic>Service industries--Marketing</topic>
  </subject>
  <classification authority="lcc">HD 9980.5 .K3 2011</classification>
  <identifier type="isbn">9780070700697</identifier>
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