TY  - BOOK
AU  - Anderson,Carol H.
AU  - Vincze,Julian W.
TI  - Strategic marketing management: meeting the global marketing challenge 
SN  - 039587050X
AV  - HF5415.13.A523 2000 .A523 2000
PY  - 2000///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -