TY  - BOOK
AU  - Berkowitz,Eric N.
AU  - Crane,Fredrick G.
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing
SN  -  9780070860452
AV  - HF5415   .M293 1999
PY  - 1999///
CY  - Toronto
PB  - McGraw Hill/Ryerson
KW  - Marketing
KW  - Canada
N1  - Includes appendix and index
ER  -