00565nam a2200157 4500 150609b xxu||||| |||| 00| 0 eng d 9788131421437 HF 5415 .V57 2009 Varuna, Anil - ed. 2009 Role of marketing communication in brand management Edited by Varuna, Anil India: I. U. P, 2009 vii, 233p. :ill. Includes bibliographical references and index Communication in marketing Consumer behavior lcc BOOKS HF 5415 .V57 2009 1695 1695 0 0 lcc 0 0 MUC MUC 2015-06-09 0 HF 5415 .V57 2009 1711 2015-06-09 2015-06-09 BOOKS