00473nam a2200133   4500008004100000020001800041050002200059100002900081245008100110260002700191300006800218650003100286650002200317150609b        xxu||||| |||| 00| 0 eng d  a9788131421437  aHF 5415 .V57 2009  aVaruna, Anil - ed.d2009  aRole of marketing communication in brand managementcEdited by Varuna, Anil   aIndia:bI. U. P,c2009  avii, 233p. :ill.bIncludes bibliographical references and index  aCommunication in marketing  aConsumer behavior