00422nam a2200121   4500008004100000020001500041050002500056100003800081245005900119260002500178300006600203650003100269150609b        xxu||||| |||| 00| 0 eng d  a8131413993  aHF 5415.13 .G67 2008  aGopalakrishnan, P. S. - ed.d2008  aIntegrated marketing communication :bconcepts & cases  aIndia:bI.U.P,c2008  ax, 186p. :ill.bIncludes bibliographical references and index  aCommunication in marketing