TY  - BOOK
AU  - Boone, Louis E.
AU  - Kurtz, David L.
TI  - Contemporary marketing
SN  - 9780324236736
AV  - HF 5415 .B66 2006 
PY  - 2006///
CY  - [Mason, Ohio]
PB  - Thomson South-Western
KW  - Marketing
N1  - Includes index
ER  -