00771nam a22002297a 4500999001700000008004100017020001800058020001500076050002200091100002300113245010600136250001200242260005400254300002900308500005100337650001700388650003200405650002600437700002000463700002400483942003400507  c16687d16687161116b        xxu||||| |||| 00| 0 eng d  a9780238473323  a0538473320  aHF 5821 .A38 2012  aO'Guinn, Thomas C.  aAdvertising and Integrated Brand Promotion/cThomas C. O'Guinn, Chris T. Allen and Richard J. Semenik  a6th ed.  aAustralia:bSouth-Western Cengage Learning,c2012  axli, 693p. :bill. ;ccm  aIncludes bibliographical references and index.  aAdvertising.  aAdvertising media planning.  aBranding (Marketing).  aAllen, Chris T.  aSemenik, Richard J.  2lcccBOOKShHF 5821 .A38 2012