TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
TI  - Advertising and Integrated Brand Promotion
SN  - 9780238473323
AV  - HF 5821 .A38 2012 
PY  - 2012///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Advertising
KW  - Advertising media planning
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -