nam a22 7a 4500 16687 16687 161116b xxu||||| |||| 00| 0 eng d 9780238473323 0538473320 HF 5821 .A38 2012 O'Guinn, Thomas C. Advertising and Integrated Brand Promotion/ Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik 6th ed. Australia: South-Western Cengage Learning, 2012 xli, 693p. : ill. ; cm Includes bibliographical references and index. Advertising. Advertising media planning. Branding (Marketing). Allen, Chris T. Semenik, Richard J. lcc BOOKS HF 5821 .A38 2012