Advertising
O'Guinn, Thomas C.
creator
Allen, Chris T.
Semenik, Richard J.
text
bibliography
ohu
Cincinnati
South-Western College Pub.
c2000
2000
2nd ed.
monographic
eng
xxxvii, 694 p. : col. ill. ; 29 cm.
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Supplementary multimedia instructional materials are available to accompany the text.
"Web site addresses": p. 649-654.
Includes bibliographical references and indexes.
Advertising
Advertising media planning
HF5821 .O34 2000
659.1
0324006616 (hardcover)
99023028
DLC
990322
20161109155857.0
740984