TY  - BOOK
AU  - Trout, Jack.
AU  - Rivkin, Steve.
TI  - The power of simplicity
SN  - 39785326090
AV  - HD 31 .T689 1999 
PY  - 1999///
CY  - New York
PB  - McGraw- Hill
KW  - Indusrial management
KW  - Simplicity
N1  - Include index
ER  -