TY  - BOOK
AU  - Pearce II, John A.
AU  - Robinson, Richard B. Jr.
TI  - Formulation, Implementation and Control of Competitive Strategy
SN  - 0072946881
AV  - HD 30.28 .P3385 2005 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Strategic planning
KW  - Case studies
N1  - Includes index
ER  -