TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0030981360
AV  - HF 5415.2 .Z55 1994 
PY  - 1994///
CY  - Foth Worth
PB  - The Dryden Press Harcourt Brace College Publishers
KW  - Marketing Research
KW  - Marketing
N1  - Includes appendix and index
ER  -