TY  - BOOK
AU  - Cravens, David W. 
AU  - Piercy, Nigel 
TI  - Strategic marketing
SN  - 0072466650 
AV  - HF 5415.135 .C72 2003 
PY  - 2003///
CY  - Boston : 
PB  - McGraw-Hill Irwin, 
KW  - Marketing
KW  - Decision making.
KW  - Management.
KW  -  Marketing
KW  - Management
KW  - Case studies.
N1  - Includes bibliography and index
ER  -