Cravens, David W. creator Piercy, Nigel text xxu Boston McGraw-Hill Irwin ©2003 7th ed. monographic eng

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xviii, 843p. : ill. : David W. Cravens and Nigel Piercy. Includes bibliography and index. Marketing Decision making Marketing Management Marketing Management Case studies HF 5415.135 .C72 2003 0072466650 9780072466652 0071151613 9780071151610 161103