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  <titleInfo>
    <title>Strategic electronic marketing</title>
    <subTitle>managing e-business</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kleindl, Brad Alan</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Cincinnati, Ohio</placeTerm>
    </place>
    <publisher>SouthWestern College Pub.</publisher>
    <dateIssued>©2001</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxi, 342p. : ill. ;</extent>
  </physicalDescription>
  <note type="statement of responsibility">Brad Alan Kleindl</note>
  <note>Includes bibliography and index.</note>
  <subject>
    <topic> Telemarketing</topic>
  </subject>
  <subject>
    <topic> Database marketing</topic>
  </subject>
  <subject>
    <topic> E-commerce</topic>
  </subject>
  <classification authority="lcc">HF 5415.1265 .K44 2000</classification>
  <identifier type="isbn">0324013191 </identifier>
  <identifier type="isbn">9780324013191 </identifier>
  <identifier type="isbn">0324072643 </identifier>
  <identifier type="isbn">9780324072648</identifier>
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    <recordCreationDate encoding="marc">161103</recordCreationDate>
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