TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Essentials of Marketing: a global-managerial approach
SN  - 0072935898
AV  - HF 5415 .M378 2006 
PY  - 2006///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -