TY  - BOOK
AU  - Okatch, Felix Ogawa
TI  - Marketing Management Systems
SN  - 9966975403
AV  - HF 1416 .O33 2002 
PY  - 2002///
CY  - Nairobi, Kenya
PB  - Pesisu Industries
KW  - Information storage and retrieval systems
KW  - Marketing
KW  - Management
KW  - Marketing information systems
N1  - Includes index
ER  -