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  <titleInfo>
    <title>Marketing Management Systems</title>
  </titleInfo>
  <name type="personal">
    <namePart>Okatch, Felix Ogawa</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Nairobi, Kenya</placeTerm>
    </place>
    <publisher>Pesisu Industries</publisher>
    <dateIssued>2002</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>vii, 408p. : ill. ; 25cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">Felix Ogawa Okatch</note>
  <note>Includes index.</note>
  <subject>
    <topic>Information storage and retrieval systems</topic>
    <topic>Marketing</topic>
    <temporal>Management</temporal>
  </subject>
  <subject>
    <topic>Marketing information systems</topic>
  </subject>
  <classification authority="lcc">HF 1416 .O33 2002</classification>
  <identifier type="isbn">9966975403</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">161019</recordCreationDate>
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