TY  - BOOK
AU  - Wilson,R.M.S.
AU  - Gilligan,Colin
TI  - Strategic marketing management: planning, implementation, and control 
T2  - The Marketing series
SN  - 075062244X (pbk.)
AV  - HF 5415.13 .W55 1992 
PY  - 1997///
CY  - Oxford, England
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
ER  -