TY  - BOOK
AU  - Arens, William F.
AU  - Schaefer, David H.
AU  - Weigold, Michael.
TI  - Essentilas contemporary advertising
SN  - 978007338097
AV  - HF 5821 .A74 2009 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  - Advertising
N1  - Include index
ER  -