TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes and successes
SN  - 9780470169810
AV  - HF 5415.1 .H37 2009 
PY  - 2009///
CY  - River Street,Hoboken, NJ
PB  - John Wiley & Sons ,Inc.
KW  - Marketing
KW  - Case studies
KW  - United States
N1  - Includes index
ER  -