TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl
TI  - Essentials of marketing
SN  - 9780538478342
AV  - HF 5415 .L36 2012
PY  - 2012///
CY  - Australia
PB  - South-Western Centage Learning
KW  - Marketing
KW  - management
N1  - Includes index
ER  -